'He's perfectly brilliant and everyone knows it. But Roth is also an articulate and witty scientist with an impish sense of humour who can make even the most complicated idea seem so simple that you wonder why you didn't think of it yourself. Roth's thinking has revolutionised the design of the "matching systems"' Daniel Gilbert, author of the bestselling 'Stumbling on Happiness' 'In this fascinating, often surprising book, Alvin Roth guides us through the jungle of modern life, pointing to the many markets that are hidden in plain view all around us. He teaches how markets work - and fail - and how we can build better ones' Dan Ariely, author of Predictably Irrational 'Al Roth is a brilliantly original thinker, but he has spent his entire career solving real, practical problems. He designs markets, but has thought harder than anyone about the ethics and emotions of the marketplace. What's more, he saves lives. Not in some abstract sense: he has saved the lives of real people, and you can shake their hands, look them in the eye, and hear them tell you how he did it. We need more economists like him' Tim Harford, author of 'The Logic of Life' and 'The Undercover Economist' ".An exciting practical approach to economics that enables both individuals and institutions to achieve their goals without running afoul of the profit motive." -STARRED Kirkus Reviews

Alvin E. Roth is the McCaw Professor of Economics at Stanford University and is one of the world's leading experts in the fields of market design and game theory. He was corecipient of the 2012 Nobel Prize in economics.