Author(s): James Taylor

Automotive & Transport

The 1960s and 1970s were a pivotal period for Ford in Europe and, seen from a British perspective, were a time of experimentation and exploration. At the start of the 1960s Ford had models aimed at just two market sectors small family saloons and large family saloons but by the end of the 1970s they were represented in no fewer than five areas of the market with small hatchbacks, small saloons, medium saloons, sporty coupes and large saloons. And they had overtaken all rivals in Britain to be the best-selling manufacturer with (since 1967) the Cortina as the best-selling car. With over 270 photographs, this book details: the Ford company structure, businesses and key locations throughout the two decades; the factors influencing model design, engineering, styling and interior; specification and performance tables; market reception and sales; special editions, models produced overseas and conversions and finally, helpful buying advice for each model. AUTHOR: James Taylor has been writing professionally about cars since the late 1970s, and his interests embrace a wide range of older cars of all makes and nationalities, as well as classic buses, lorries and military vehicles. James has written more than 130 books in all, and among them have been several definitive one-make or one-model titles, including a large number for The Crowood Press. 247 colour photographs