John Richardson is an author, coach and consultant to the hospitality industry where he specialises in helping coffee shop owners increase profits and make their businesses run more efficiently. He has worked with everything from single site operators to chains with multiple sites and turnovers in the hundreds of millions. Before becoming an advisor to the industry John built and sold a wide range of hospitality businesses on his own behalf - including sandwich bars, coffee shops, restaurants, bars and garden centres. His first job, at the age of 14, was cleaning tables at Morelli's famous ice cream cafe in Portstewart. So it's fair to say that the industry is in his blood.